Client FAQ

What are the panels?

The ABILITY Panels are a group of online databases of people with disabilities, their family members, and others in the support network. Their goal is to provide easy access to this large and diverse market for research, mystery shopping, and other specialized studies.

How many Panels do you have?

Currently we have two active panels. The mystery shopping/evaluation panel and the market research panel.

What is the difference between the two panels?

The general Market Research panel is used for

• Market Research
• Opinion Polls
• Surveys
• Brand Awareness Studies
• Polls
• Focus Groups
• Other types of specialized studies.

The Mystery Shopping/Evaluation Panel is used for the following services:

• Mystery Shopping
• Product Evaluations
• Service Evaluations
• Usability Testing
• Recruitment  and Sourcing

We highly recommend that our panelists sign up for both panels.

Can you brand surveys with our corporate logos and colors?

Yes our surveys are highly customizable.

Can surveys be produced in alternative formats?

Yes. We offer a variety of alternative formats including but not limited to:

• Braille
• Large Print
• Audio Cassettes
• Floppy Disk

How can using shoppers/evaluators with disabilities benefit my company?

People with disabilities are a diverse and loyal market. They show affinity towards services and brands which they feel are aware of their needs, wants, and desires. Using individuals with disabilities as shoppers helps you gain valuable first hand knowledge that can be used to create targeted marketing campaigns and increase the bottom line. This can also aid in ensuring your firm's compliance with accessibility laws and standards.

How long does it take to implement a mystery shopping program?

We work closely with your firm to develop a program that meets your goals, training objectives, and quality standards. A new program can be completely implemented with a few weeks of our initial consultation.

Can you adapt our current mystery shopping forms to include questions regarding accessibility?

Yes we can update your current form or create an entirely new one to help meet your goals.

How do you recruit your panelists?

Our panelists come from many different locations including but not limited to:

• Organizations for specific disabilities or conditions
• Cross-disability organizations
• Centers for Independent Living
• Online Disability Portals
• Governor’s Committees on Employment of People with Disabilities
• DD Councils
• National Advertising
• Seniors organizations

How will you handle my account?

We have a team of client relationship specialists whose mission it is to ensure that all your goals and needs are being met. These individuals handle shopper recruitment, follow-up, report review, setup of online questionnaire, and dissemination of completed shopper and program summary reports.

How do you schedule shops?

Shops are scheduled by our team of schedulers and through our state of the art automated scheduling system. We make every effort to select the best shoppers to perform each evaluation. Each shopper has a comprehensive profile in our database that keeps track of important demographic data, assistive technology usage, and certification info.

What services do you offer?

We offer the following services:

• Market Research
• Mystery Shopping
• Focus Groups
• Beta Testing
• Usability Testing
• Web Accessibility Evaluations
• Brand Awareness Studies
• Polls
• Tracking Studies
• Product Testing
• Concept Testing
• Disability Audits
• Omnibus Studies

Why should we research people with disabilities?

A market of more than 54 million individuals the disability community is simply too big to ignore. By researching and marketing to this large and diverse population you can gain new customers and a competitive advantage.

Do you offer real time results?

Yes, our surveying system offers clients real time reporting so results can be seen as they come in.

Are your online surveys accessible?

Yes, our online surveys adhere to World Wide Web Consortium (W3C) Web Accessibility Guidelines. All surveys are tested on people with disabilities to ensure accessibility before going live.

Can people from outside the United States signup for your panels?

Unfortunately, at this time we can only signup panelists from the United States. However, there are future plans for expansion so please continue to watch this site.

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Did You Know?

There is a federal law requiring federal agencies to consider accessibility when making Electronic and Information Technology Purchases.

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