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Focus GroupsFocus groups are an effective way to get answers to your questions. A focus group allows you to get an understanding of what people with disabilities think of your product or service. This can be a cost effective first step in a overall disability marketing strategy. Focus groups consist of six to twelve people Our focus groups can be made up of both ABILITY and non-ABILITY panel members We have both online and in-person focus group capabilities. Full Day, Multi-Day, and Half Day sessions are also available based on client goals and objectives. Contact us for more information on our focus group offerings
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People with disabilities are more likely to purchase products from firms that demonstrate an understanding of their needs. |
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