Market Research

Do people with disabilities use the web? Am I offending someone who has a disability with this advertisement? How big is the market for this particular product? These are all questions that can be answered through market research. For many years the needs, wants, and desires of people with disabilities have not been studied. The reason often given is that this population is difficult to locate and study. We have the skills and knowledge necessary to help you effectively study this market.

Market Research Surveys can allow you to:

• Understand how your products and services are perceived in the disability community.
• Test new advertising campaigns.
• Assess interest and potential of new products.
• Gain information about consumer behavior of people with disabilities.

Contact us today to discuss your market research and custom research needs.

Did You Know?

Some people with disabilities use service animals. A service animal as any guide dog, signal dog, or other animal individually trained to provide assistance to an individual with a disability.

Source: DOJ ADA Site