ABILITY Market Research Panel Information

Overview:

The ABILITY Market Research panel is America’s first nationwide online panel for people with disabilities, their family members, and other stakeholders. As the biggest minority group in the United States people with disabilities remain one of the largest untapped markets by corporations. Recent studies have shown that this market has more than $220 billion in discretionary income. This figure does not include family members, friends, employers, and service providers. Like any market, people with disabilities respond positively to companies whose marketing is sensitive to their needs and interests. Our associates are people with disabilities and can help your firm target this large and diverse market.

Why Choose Us?

Butler New Media would love to be your firm's vendor of choice for research using people with disabilities. Below you will find out what makes us different:

We Listen: Our client service representatives take the time to thoroughly research your business to understand its goals, objectives, and culture.

Community Connections: We have strong ties to the disability community. This allows us to quickly and efficiently recruit people with disabilities for your project. Many of our associates have disabilities as well so we understand the unique perspectives of this community.

Accessibility Knowledge: Making sure that your survey instrument is easy to use and interpret by people with disabilities is essential. Before taking any project live we extensively test all survey instruments with people with disabilities using a variety of assistive technologies.

Alternative Formats: Our survey instruments can be produced in a variety of alternative formats including but not limited to: Braille, Large Print, and Computer Disk. Our staff can also take data from respondentsvia phone.

Full Service Operation: We not only get data from completed surveys to you in a timely manner, we also offer training and consulting so that you can take action.

Guidance: Our Client Service Representatives provide help and direction every step of the way. You never feel like you do not know what is going on.

Quick Response Time: You never have to worry about getting a response to a question/concern in a timely manner.

Detail-Oriented: Having as much detail as possible is important for making the project as successful as possible. We design our studies to get as much detail as possible.

Online Access: Our reporting system supports real-time, 24/7 online access to results. This includes raw data, charts, and graphs.

Branding: Your survey instrument can be branded in your firm's colors.

Our Services:

Market Research:   Do people with disabilities use the web? Am I offending someone who has a disability with this advertisement? How big is the market for this particular product? These are all questions that can be answered through market research. For many years the needs, wants, and desires of people with disabilities have not been studied. The reason often given is that this population is difficult to locate and study. We have the skills and knowledge necessary to help you effectively study this market.
Market Research Surveys can allow you to:

• Understand how your products and services are perceived in the disability community.
• Test new advertising campaigns.
• Assess interest and potential of new products.
• Gain information about consumer behavior of people with disabilities.

Secondary Research: Does the information that you seek already exist? We can use our extensive resources to find out for you and create a comprehensive report with our findings.

Focus Groups: Focus groups are an effective way to get answers to your questions. A focus group allows you to get an understanding of what people with disabilities think of your product or service. This can be a cost effective first step in an overall disability marketing strategy. Focus groups consist of six to twelve people
Our focus groups can be made up of both ABILITY and non-ABILITY panel members
We have both online and in-person focus group capabilities. Full Day, Multi-Day, and Half Day sessions are also available based on client goals and objectives.
Longitudinal Studies: If the requirements of your study require following participants over an extended period of time we can accommodate this. A research associate will be assigned to you for the entire duration of your project.

Product Development: Product accessibility is extremely important. By seeking the input of people with disabilities throughout the development cycle you can help to ensure that your product is usable by the widest audience possible.

Satisfaction Surveys: Find out how satisfied people with disabilities are with your product or service.  The data gained can be used to make needed improvements that can help your firm better target this loyal customer base. Surveys of employees with disabilities can also be conducted so that strengths and weaknesses can be discovered.

Concept Testing: This involves presenting a new product concept, in terms of its function, benefits, design, and branding to a sample of potential customers to assess their reactions, attitudes and purchasing intentions towards it. This can provide valuable information as to whether people with disabilities will likely purchase your new product.

Omnibus Studies: We are in the planning stages for conducting multi-client studies that examine the buying habits and preferences of people with disabilities in various industries. Please contact us for more information.

Solutions for Marketing Firms: Help your clients study the United State's largest minority group, people with disabilities. The ABILITY Panels offer many ways for you to find out the unique needs, wants, and desires of this diverse group. See what we can offer your firm:

Accessible Internet Survey Design and Consulting: We use our years of disability community knowledge and experience to help you formulate questions and design studies.

Online Reporting: Our web based interface allows you see and analyze results in real time.

Our Panels: Access our nationwide online panels that can be used for Mystery Shopping, Market Research, and other specialized studies. We are continually recruiting new panelists on a region by region basis.

Full Service Solution: No need to learn about assistive technology and how to properly design a questionnaire to be accessible. We handle all design, technical issues, and production of questionnaires in alternative formats, respondent recruitment, incentives, and analysis.

Account Representative: A dedicated account representative whose mission it is to ensure that you receive top quality service for all of your disability research needs.

Partner with Butler New Media the owner of America’s fastest growing online panels for people with disabilities, their families, and other stakeholders. Find out how we can assist you with:

• Convincing your clients about the importance of the disability market.
• Improve relationships with your clients by offering disability research as part of your service offerings.
• Make extra revenue through referrals.
• Offer Co-Branded Programs

Solutions for Disability Services Firms: Disability consultants are the critical link that helps government agencies, corporations, and other groups understand the unique needs and perspectives of people with disabilities. As a disability consultant you want to offer your clients a comprehensive portfolio of services.
By partnering with Butler New Media you can increase your revenues and offer your clients the following services:

• Market Research(Both Primary and Secondary)
• Mystery Shopping
• Research Design
• Focus Groups
• Web Accessibility Auditing
• Accessible Online Surveys
• Usability Testing
• Project Sourcing
• Beta Testing

Solutions for Disability Organizations:

As a disability organization you need to be aware of what issues are important to your members. This data can help drive policies and the allocation of resources. A fast and efficient way to accomplish this is to utilize surveys. Working with our experienced staff you can find what really matters to your member base.
Check out what we can do for your organization below:

Dedicated Account Manager: You will be assigned a member of our staff that is always on call throughout the duration of your project.

Full Service: We are equipped to handle the entire survey process, from planning and questionnaire design to implementation and analysis.

Focus Groups: If you need to discuss a topic in-depth with only a few members of your organization we have professional facilitators available to conduct both online and in-person focus groups.

Online Research: The quickest way to get results, our online surveying tool allows you to survey a large number of people in a short amount of time. Each of our online questionnaires are designed and tested with web accessibility in mind.

Online Reporting: No need to wait until the survey period has ended to find out the results. See responses and results in real time using our comprehensive online reporting tool.

Privacy: All responses will be kept strictly confidential. We adhere to the highest standards for privacy.

Alternative Formats: We believe in catering to the respondent's preferred method of answering our surveys. That is why we not only offer online research but also we can produce our questionnaires in Braille, Large Print, Audio Cassette, and a variety of other formats.

Fee for Service: Our marketing specialists can help you create partnerships with corporate America and generate fee-for-service offerings utilizing your member base.

Panel Development and Management: Sometimes a project has complex special requirements it is necessary to create a proprietary panel. This consists of ABILITY panel members and where appropriate non-ABILITY members who have common interests. These special panels are created and managed by Butler New Media staff for individual clients. We handle all recruitment, technical support, questionnaire design, and analysis for you.

Service Bureau: The purpose of our service bureau is to allow market research, mystery shopping, and other firms in the research industry to conduct research utilizing people with disabilities. Gain the competitive edge by targeting this large and diverse market. Our service bureau can provide you with:

• Access to the ABILITY Panels
• Expertise in creating surveys in a variety of alternative formats
• In-depth understanding of the disability community
• Expertise in locating people with disabilities nationwide
• Proprietary panel development and management

We want to be your partner and we are here to help you every step of the way.

We offer a variety of services to help you achieve your research goals and client objectives.
Consulting: From design to reporting and analysis our associates can help guide you through the entire research process.

Primary and Secondary Research: We have access to extensive secondary research on the disability community. If we do not already have the data that you are seeking we can conduct research designed around your goals and objectives.

Targeting: Our panels include a diverse cross section of people with disabilities, their families, and other stakeholders.

Alternative Formats: Have your surveys turned into Braille, Large Print, and a variety of other formats.

Sampling and Weighting: Let us help you determine the best sample and weighting for your particular study.

Proprietary Panel Development: Create a unique panel meeting your specific requirements

Telephone and Online Data Collection: Can be used as part of a parallel study

Ongoing Contracts: If you will be conducting tracking studies or other ongoing research this is a viable and cost effective option.

Information we collect from panelists:

We collect the following information from Panelists in the Market Research Panel:

• General Contact Information
• Demographics(Gender, Marital Status, Age Range, Income, Employment Status Race, Education Level)
• Disability Type Classification(Visual, Hearing, Speech, Cognitive)
• Specific Disability(Selected from a long list)
• Service Animal Usage
• Product Research Preferences(What methods panelists use to research the products they are considering purchasing)
• Computer Usage
• Internet Usage
• Types of Assistive Technology Used
• Best time to receive phone calls

Answers to Common Questions:

What are the panels?
The ABILITY Panels are a group of online databases of people with disabilities, their family members, and others in the support network. Their goal is to provide easy access to this large and diverse market for research, mystery shopping, and other specialized studies.
How many Panels do you have?
Currently we have two active panels. The mystery shopping/evaluation panel and the market research panel.
What is the difference between the two panels?
The general Market Research panel is used for

• Market Research
• Opinion Polls
• Surveys
• Brand Awareness Studies
• Polls
• Focus Groups
• Other types of specialized studies.

The Mystery Shopping/Evaluation Panel is used for the following services:

• Mystery Shopping
• Product Evaluations
• Service Evaluations
• Usability Testing
• Recruitment  and Sourcing

We highly recommend that our panelists sign up for both panels.
Can you brand surveys with our corporate logos and colors?
Yes our surveys are highly customizable.
Can surveys be produced in alternative formats?
Yes. We offer a variety of alternative formats including but not limited to:

• Braille
• Large Print
• Audio Cassettes
• Floppy Disk

How can researching people with disabilities benefit my company?
People with disabilities are a diverse and loyal market. They show affinity towards services and brands which they feel are aware of their needs, wants, and desires. Conducting research using people with disabilities helps you gain valuable first hand knowledge that can be used to create targeted marketing campaigns and increase the bottom line.
How long does it take to conduct research?
We work closely with your firm to develop a study that meets your goals. The time frame varies on a project by project basis.
Can you adapt our current customer satisfaction surveys to include questions relevant to people with disabilities?
Yes we can update your current survey or create an entirely new one to help meet your goals.
How do you recruit your panelists?
Our panelists come from many different locations including but not limited to:

• Organizations for specific disabilities or conditions
• Cross-disability organizations
• Centers for Independent Living
• Online Disability Portals
• Governor’s Committees on Employment of People with Disabilities
• DD Councils
• National Advertising
• Seniors organizations

How will you handle my account?
We have a team of client relationship specialists whose mission it is to ensure that all your goals and needs are being met. These individuals handle project recruitment, setup of online questionnaire, and dissemination of comprehensive report.
What services do you offer?
We offer the following services:

• Market Research
• Mystery Shopping
• Focus Groups
• Beta Testing
• Usability Testing
• Web Accessibility Evaluations
• Brand Awareness Studies
• Polls
• Tracking Studies
• Product Testing
• Concept Testing
• Disability Audits
• Omnibus Studies
• Disability Consulting

Why should we research people with disabilities?
A market of more than 54 million individuals, the disability community is simply too big to ignore. By researching and marketing to this large and diverse population you can gain new customers and a competitive advantage.
Do you offer real time results?
Yes, our surveying system offers clients real time reporting so results can be seen as they come in.
Are your online surveys accessible?
Yes, our online surveys adhere to World Wide Web Consortium (W3C) Web Accessibility Guidelines. All surveys are tested on people with disabilities to ensure accessibility before going live.
Can people from outside the United States signup for your panels?
Unfortunately, at this time we can only signup panelists from the United States. However, there are future plans for expansion so please continue to watch our site at: http://www.abilitypanel.com

For more information or to start a project please contact:

Cornelius Butler
Butler New Media, LLC
Phone: 229-246-7669
Email: Cornelius@butlernewmedia.com

Did You Know?

People with disabilities are more likely to purchase products and services from companies that take have a positive relationship with the disability community.

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