Mystery Shopping Benefits for Business

Mystery Shopping plays a critical role in allowing business owners the opportunity to find out how customers perceive their organization. Mystery Shoppers will visit or call your place of business and provide a confidential, objective evaluation of the level of service received.

Why Use Mystery Shoppers with Disabilities?

People with Disabilities are america's largest minority group. Recent studies have shown that this large and viable market has a collective spending power of more than $220 Billion. Can someone in a wheelchair effectively navigate around your business? Are your employees refusing service to people with service animals? Do your employees use proper etiquette when communicating with people with disabilities? Are there other potential access issues? These are all questions that can be answered by using Mystery Shoppers with disabilities.

There are many other reasons why these unique shoppers should be used::

Compliance: There are many laws that deal with discrimination as it relates to people with disabilities. Using these shoppers you can spot access issues ahead of time.

Social Responsibility: It is the right thing to do. Many companies across america currently use mystery shopping programs, very few get the disability perspective. This can help ensure access for all.

Cheaper than litigation: The average disability mystery shopping program is less expensive than the average discrimination lawsuit.

Target the disability market: Like any other market segment people with disabilities respond positively and are loyal to companies who are sensitive to their needs and preferences. Mystery Shopping using people with disabilities can be the first step towards targeting this market segment.

How It Works:

1. We will create an evaluation form tailored to your company’s  specifications. Every company is unique - which means they all want to know different information about how their businesses are being maintained. Our evaluation form will contain questions, ratings and comments and/or suggestions that relate directly to the concerns you want to address and analyze. Also included in the evaluation instrument will be disability specific questions.

2. A confidential, unidentified shopper visits the business, just as a regular customer would, to evaluate all criteria of interest to the client. These shops can take from 10 minutes to overnight, depending on the criteria requested and the type of shop. 

3. Once the shop is complete and data has been collected by the shopper, the evaluation form is then sent to corporate headquarters for copying and disbursement to the client via mail, fax or e-mail.

Please fill out our mystery shopping quote form to find out what we can do for you.

Did You Know?

You should not shout at a person who is blind. They can hear you just fine!

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